Personalized Content

Sunbreak on November 25, 2020

Personalized Content

Content can be served to users from a specific zip code, or from a specific conversion path – email blast to landing page message “b” – but personalized content enables you to also tailor that message dynamically to the device type, search queries, page views, and potentially the unique characteristics of that user. The general message of the content is about the same thing, but an ad or a content block is adjusted so the 35 year old man from New York who works for a major marketing firm and the 62 year old brand new retiree might not see that ad for the AARP.

Sunbreak

Sunbreak on August 10, 2020

Sunbreak

1. noun. in nature, a phenomenon in which sunlight obscured over a large area penetrates the cloud cover.

2. noun. in business, the moment when a new idea emerges to serve an opportunity.

Voice Block

Sunbreak on April 29, 2020

voice block

/vois bläk/

Voice blocks for WordPress are transformational elements that you add to the edit screen to add text-to-speech capabilities to your existing content. Any Gutenberg block can be transformed into a voice block with one simple click. Learn more at https://sunbreak.io.

Characteristic

Sunbreak on April 18, 2020

Characteristic

Each audience may have distinguishable segments, but members of your audience have unique characteristics. This could be their zip code, the language they speak, or a job title. Understanding these characteristics is what allows you to personalize ads and content blocks to each segment of your audience so they see content tailored to them.

Audience Segment

Sunbreak on March 9, 2020

Audience Segment

Your customer base is different from your audience. The people who read and share your product with others are your audience. This includes the people who watch a Super Bowl ad you purchased, the people who directly visit your website, the people who liked a social media story about you, and potentially the people who read about your brand in the press.